About Me

Hi, I’m Lauren — an interaction and service designer and researcher specializing in strategic storytelling and digital experiences in healthcare and other complex sectors.

With nearly 14 years of UX and service design experience at Pivot Design Group, a Toronto-based design studio, I’ve had the pleasure of leading and being a part of a wide range of end-to-end projects (some years-long!) for leading healthcare organizations across Canada and beyond.

An artist at heart, an analytical thinker, and curious by nature — I’m a firm believer that the most meaningful outcomes come from a user centered- approach and some out-of-the box thinking.

Expertise

Service Design

  • 1-on-1 User Interviews

  • Co-design Facilitation

  • Journey Mapping & Service Blueprints

  • Strategic Storytelling Techniques (storyboarding, data visualizations, information design)

User Experience and Visual Design

  • User Personas

  • UX Strategy & Conceptual Design

  • Landscape/Marketplace Audit

  • Interaction Design (Information Architecture, Wireframing)

  • Usability Testing

  • Visual Design (UI, Brand, Illustration, Editorial)

  • Motion Design

Other things I’m into

  • My 2-year old rescue dog, Sunny

  • Historical fiction

  • Painting

  • Cycling